The search engine spider or bot crawls your site. This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. Could storytelling in business be of real value to your business? If InfoHost …

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. In addition to optimizing your content for user engagement, you should also work to improve your bounce rate. The world needs more storytelling in business to liven …

We all started out as novices at one point; if you encounter one, be encouraging! While a 301 ensures a user can no longer land on a page - they are redirected to an assigned URL - canonical URLs are accessible. Know what they are going to do and don't accept non-answers …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Search engines optimize their results pages …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. The key phrase in an advertisement, the tagline, should be something memorable that …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing - cramming words that are popular in Google searches into your website's copy, whether they make sense or not - may have worked, now they can actually work against you. Google does this …

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article …

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Simply, when you're in a …

One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make at different times during the course of a day. You probably know the following situation: you search something on Google and there seems to be a …