Google doesn't want to deliver you "results" anymore, they want to deliver answers. And the best answers don't come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Often times, the most profound impact search engine optimization will have on your business …

To take the lollipop example, say you had the main lollipop page as a sales page. Old search engine marketers used new page creation as an easy way to build traffic for a specific keyword. As a search engine optimization business enterprise you want to have answers to the questions …

True to form, Google is always changing, tweaking, and improving its algorithm. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month …

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Mobile does not necessarily mean …

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Companies seeking to establish an international presence carefully vet all …