Anecdotal evidence almost always reigns supreme, and unfortunately, some bits of anecdotal evidence are untrue, or are just random flukes, and end up getting blown out of proportion and syndicated to a wide audience. The communications budget becomes the cumulative sum of the estimated costs for all objectives. While the …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Sometimes it's difficult to infer …

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. The net effect becomes a steadydecline in brand loyalty. Make sure any SEO consultant you hire has years of real-world SEO experience. Have you seen this …

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

It cares whether your page can actually help someone. Firms often advertise more during peak seasons such as Christmas, seeking to send messages during the times when customers are most inclined to buy, or when they are on the hot spot. When looking at the SERP real estate in totality …

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Make Sure That Googlebot Is Crawling Your Site! How does a new website start …

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need …

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs The keywords tag is another way to educate search engines about your …

The Web search engines make use of a Crawler or Spider that crawls the website content. Folks often overlook #1, but out of all of these, it may be one of the most correlated with successful migrations. If folks are looking for "Brand X" in Google search results, it's in …