Because Google's main search algorithm functioned on a keyword basis, matching the keywords in a query to keywords as they existed on a web page, it was a best practice to include your "target" keywords as many times as possible on the pages you want to rank. If you want …

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. They hold the largest share of searchers-by far-and they tend to set the industry trends that every …

This is super important but all too often ignored. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. In short, a lie …

Provide keyword-rich context about your content for the search engines. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. A listing in any free business directory UK should boost your visibility both on and offline. An individual Assessment …

You no longer have to worry about precise phrase inclusion or hitting a target number of keyword phrases. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really …

Posting a link on a disreputable, very low-ranking, or poorly designed site is going to carry a negative impact. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Sharing information is what the Internet is all about. But do it incorrectly and you could start …

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using …

We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite...pretty simple really. If we recall that data is …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. To be a part of the party, make sure your business website uses structured data markup. You also as an SEO today have to be aware of how …

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you're offering. As you can see SEO has both its benefits and its disadvantages. You certainly don't want to see your visitors land on your home page and immediately …

Then why trust your Web site to a novice? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Crazy, right? Are there any places in the UK to locate the …

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than …

Dedicated server hosting is the next level in hosting. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site …

Communications goals differ depending on the stage in the buying process. If a category is only going to be a few products, or potentially none in the future, then don't create it. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and …

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. It should help you to create a continual lead generating …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. In the years ahead, Google …

White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. One of the reasons your ranking is surging might be you are …

Marketers can depict a tool as durable, convenient, or handy to use. And the common belief is people generally scan and review the first two pages of the SERP. Hearing something once may not cause it usually does not cause it to be retained in a person's long-term memory, due …