Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. To be a part of the party, make sure your business website uses structured data markup. You also as an SEO today have to be aware of how …

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you're offering. As you can see SEO has both its benefits and its disadvantages. You certainly don't want to see your visitors land on your home page and immediately …

Then why trust your Web site to a novice? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Crazy, right? Are there any places in the UK to locate the …

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than …

Dedicated server hosting is the next level in hosting. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site …

Communications goals differ depending on the stage in the buying process. If a category is only going to be a few products, or potentially none in the future, then don't create it. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and …

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. It should help you to create a continual lead generating …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. In the years ahead, Google …

White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. One of the reasons your ranking is surging might be you are …

Marketers can depict a tool as durable, convenient, or handy to use. And the common belief is people generally scan and review the first two pages of the SERP. Hearing something once may not cause it usually does not cause it to be retained in a person's long-term memory, due …