To take the lollipop example, say you had the main lollipop page as a sales page. Old search engine marketers used new page creation as an easy way to build traffic for a specific keyword. As a search engine optimization business enterprise you want to have answers to the questions …

Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Keywords are the foundation of successful SEO. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. I'm not …

Posting a link on a disreputable, very low-ranking, or poorly designed site is going to carry a negative impact. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Sharing information is what the Internet is all about. But do it incorrectly and you could start …

If you track down problematic links, your best bet is to remove them. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. At the time of this writing, Google's infrastructure handles 63,075 …

Anecdotal evidence almost always reigns supreme, and unfortunately, some bits of anecdotal evidence are untrue, or are just random flukes, and end up getting blown out of proportion and syndicated to a wide audience. The communications budget becomes the cumulative sum of the estimated costs for all objectives. While the …

But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Launching a new website without putting 301 redirects …

Let?s take a look at some of the data behind whether it?s actually possible to rank without links or not. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Sometimes it's difficult to infer …

Optimizing your images gives your website an additional chance to be found via image search. If so, your website might be running the risk of cloaking and could get penalized and even banned. There is a chance that you already have evergreen content on your blog. For example, where would …

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using …

We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite...pretty simple really. If we recall that data is …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. After they crawl a website …

As opposed to trending topics, which can provide you with a surge in traffic for a short period. If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. You need solid SEO …

Emphasize second person. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Search engines audiences are "in demand" mode and already tell you what they are looking for …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. To be a part of the party, make sure your business website uses structured data markup. You also as an SEO today have to be aware of how …

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. When someone searches "shop women's watches" in Google, you want your website to show up. The anchor text section clearly shows what text the links pointing to a website has. This is …

True to form, Google is always changing, tweaking, and improving its algorithm. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines …

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you're offering. As you can see SEO has both its benefits and its disadvantages. You certainly don't want to see your visitors land on your home page and immediately …

Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month …

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Metadata is …

Then why trust your Web site to a novice? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Crazy, right? Are there any places in the UK to locate the …

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Links aren't the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. SEO …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. The net effect becomes a steadydecline in brand loyalty. Make sure any SEO consultant you hire has years of real-world SEO experience. Have you seen this …

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than …

If so, would you feel comfortable giving us a review online? You can find terms by entering the URL of a competitor site into the landing page box. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. The benefits of having …

The best way to build links is to not build links. I've worked for companies in the past that don't have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we'll go over a couple of …

We all started out as novices at one point; if you encounter one, be encouraging! While a 301 ensures a user can no longer land on a page - they are redirected to an assigned URL - canonical URLs are accessible. Know what they are going to do and don't accept non-answers …

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

Maybe a little bit of content writing. However, if the info isn't easily noticeable, you'll have a problem. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. You basically need to provide what you could call "clues" that search …

If we recall that data is just basically bits and pieces, we can see that this is wrong. t is possible to request that there are certain pages that are emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read …

Search engine optimisation is always evolving. Your Web address should appear on your stationery, packaging, and brochures, at the very least. There aren't any tools that can be considered a thin content tool in the sense that there isn't yet a machine that can help you to produce unique content …

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close - people just have a way of sharing the things they like, as well as the things they dislike …

However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. Depending on the complexity of your software design and architecture, it could take a toll on your budget …

Dedicated server hosting is the next level in hosting. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Mobile SEO is - just like regular SEO - all about …

Be careful. What you don't know can and will hurt you. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. If you're looking for …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Search engines optimize their results pages …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. The key phrase in an advertisement, the tagline, should be something memorable that …