Establish your position regarding analytics

To take the lollipop example, say you had the main lollipop page as a sales page. Old search engine marketers used new page creation as an easy way to build traffic for a specific keyword. As a search engine optimization business enterprise you want to have answers to the questions …

more ...

Take-in Originality

Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Keywords are the foundation of successful SEO. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. I'm not …

more ...

Never go by keyword density ratios

Posting a link on a disreputable, very low-ranking, or poorly designed site is going to carry a negative impact. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Sharing information is what the Internet is all about. But do it incorrectly and you could start …

more ...


Useful tips from experts in rankings

Anecdotal evidence almost always reigns supreme, and unfortunately, some bits of anecdotal evidence are untrue, or are just random flukes, and end up getting blown out of proportion and syndicated to a wide audience. The communications budget becomes the cumulative sum of the estimated costs for all objectives. While the …

more ...


Winning tactics for RSS feeds

Let?s take a look at some of the data behind whether it?s actually possible to rank without links or not. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise …

more ...

Pay attention to googlebot crawlers

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Sometimes it's difficult to infer …

more ...



Facts about hits that will make you think twice

We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite...pretty simple really. If we recall that data is …

more ...

People still ask me about URLs and its importance today

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. After they crawl a website …

more ...

Bucket brigades based on SEO

As opposed to trending topics, which can provide you with a surge in traffic for a short period. If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. You need solid SEO …

more ...

Optimize websites for search engines

Emphasize second person. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Search engines audiences are "in demand" mode and already tell you what they are looking for …

more ...

My thoughts on metrics

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. To be a part of the party, make sure your business website uses structured data markup. You also as an SEO today have to be aware of how …

more ...

Understand about keywords

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. When someone searches "shop women's watches" in Google, you want your website to show up. The anchor text section clearly shows what text the links pointing to a website has. This is …

more ...

Discover the connection between user experience text links

True to form, Google is always changing, tweaking, and improving its algorithm. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines …

more ...

How I improved my domain authority in one day

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you're offering. As you can see SEO has both its benefits and its disadvantages. You certainly don't want to see your visitors land on your home page and immediately …

more ...






Boost site speed and utilise SEO campaigns

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. The net effect becomes a steadydecline in brand loyalty. Make sure any SEO consultant you hire has years of real-world SEO experience. Have you seen this …

more ...

Create an Engaging Web Presence by the use of text links

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than …

more ...


Create deep internal links through pages and blog posts

The best way to build links is to not build links. I've worked for companies in the past that don't have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we'll go over a couple of …

more ...


What you should have asked your teachers about scraping

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

more ...



To get fast rankings, you need javascript

Search engine optimisation is always evolving. Your Web address should appear on your stationery, packaging, and brochures, at the very least. There aren't any tools that can be considered a thin content tool in the sense that there isn't yet a machine that can help you to produce unique content …

more ...

Create a search marketing strategy based on keyword research

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close - people just have a way of sharing the things they like, as well as the things they dislike …

more ...



Are you making these canonical URLs mistakes?

Dedicated server hosting is the next level in hosting. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site …

more ...

Consolidate Cannibalising Content with Redirects

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Mobile SEO is - just like regular SEO - all about …

more ...


Maybe SEM will be a thing of the past

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Search engines optimize their results pages …

more ...

Actionable tips on content and Twitter

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. The key phrase in an advertisement, the tagline, should be something memorable that …

more ...