My thoughts on metrics

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. To be a part of the party, make sure your business website uses structured data markup. You also as an SEO today have to be aware of how …

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Understand about keywords

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. When someone searches "shop women's watches" in Google, you want your website to show up. The anchor text section clearly shows what text the links pointing to a website has. This is …

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Create a search marketing strategy based on keyword research

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close - people just have a way of sharing the things they like, as well as the things they dislike …

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Things about html you have to experience yourself

It cares whether your page can actually help someone. Firms often advertise more during peak seasons such as Christmas, seeking to send messages during the times when customers are most inclined to buy, or when they are on the hot spot. When looking at the SERP real estate in totality …

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Simple Tips for using meta tags to get ahead of your Competition

There's been some debate in the SEO community about whether or not "social signals" can affect your search rankings, and what, exactly, "social signals" are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking …

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Your key to success: widgets

If you're thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I'd suggest refraining from doing so unless you're a relatively big brand or if it makes complete sense from a UX perspective. Depending on …

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Identify What's Working and What Isn't with regards to keywords

Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. With content being king, some companies will do whatever they can to …

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Winning marketing strategies for stickiness

See how many pages they have indexed in Google and other search engines. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the …

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Optimise your site, paying special attention to rankings

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Today Search …

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Takeaway tips for link building

This wouldn't be an article about search engine optimisation and digital marketing if we didn't, at least once, mention the phrase 'Content is King'. Although this may be suitable for medium-size or large companies, it is hardly the case for small businesses, especially if the business is not technology-related. Since …

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