Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. In addition to optimizing your content for user engagement, you should also work to improve your bounce rate. The world needs more storytelling in business to liven …

The goal here is to produce a piece of content with a high potential to circulate virally-that means it's highly informative, entertaining, shareable, and practical-and share it to a wide audience. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar …

Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Keywords are the foundation of successful SEO. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. I'm not …

If you track down problematic links, your best bet is to remove them. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. At the time of this writing, Google's infrastructure handles 63,075 …

Let?s take a look at some of the data behind whether it?s actually possible to rank without links or not. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. After they crawl a website …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month …

If so, would you feel comfortable giving us a review online? You can find terms by entering the URL of a competitor site into the landing page box. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. The benefits of having …

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed …

Maybe a little bit of content writing. However, if the info isn't easily noticeable, you'll have a problem. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. You basically need to provide what you could call "clues" that search …

Dedicated server hosting is the next level in hosting. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. In the years ahead, Google …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Well-selected and appropriately positioned images can tell a story about your business, your processes, your tourist destination, and most important …

Googlebot is Google's web spider. Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites …

But it will not provide you with regular website traffic. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Whether …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing - cramming words that are popular in Google searches into your website's copy, whether they make sense or not - may have worked, now they can actually work against you. Google does this …

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Simply, when you're in a …